Virtual Reality enters Music

Virtual Reality is really a thing.  Of course people want to capitalize on the fame of dead stars. For example,  “An Evening With Whitney : The Whitney Houston Hologram Tour” is set to kick off in the UK. Holograms of Tupac and Roy Orbison have also made headlines. But don’t think it will just be limited to the deceased.

VR lets the music industry combine the best of both worlds: the spontaneity of live music with the reproduction and access of recorded music. The simple economic reason for the music industry’s increasing embrace of virtual reality? You got it. CASH.  No attendance limit for live concerts.The music industry can monetize everyone who couldn’t obtain tickets, or doesn’t feel like going out.

Who’s already using VR? Rapper Post Malone streamed a VR concert in North Carolina via the Oculus Venues app. Others planning  to release similar VR-streamed events include: Imagine Dragons, Panic! At The Disco, Imogen Heap, Liam Payne, and Billie Eilish. 

THERE’S AN APP FOR THAT

How do you get this? Of course there’s an app that allows you to attend a concert from the comfort of your couch.

It’s called Melody VR, it’s the world’s first virtual reality music platform. It’s available now for the Oculus GO and Samsung. Performances begin at $7.99. 

Stay tuned.  I’m sure we’ll have all kinds of new thingamagiggies to report on. The annual CES show in Vegas was chock full of the stuff and all the conferences are featuring panels about what’s ahead in VR and music.

Meanwhile, stay focused on the here and now in YOUR music!